Web Analytics

We are now in February, which gave me a chance to reflect on the end of 2009, early 2010, and what I see for the rest of the year and beyond. Here are my top 10 predictions for Web-trends on the rise for the rest of the 2010th None of these predictions are earth shattering, but that does not make them less important.

1 Bing gain more ground in the search world. Google is not going anywhere. Where are they, is that users continue to be Yahoo. It’s a bit confusing at first, as the changes do not because Microsoft now owns both Windows Live and Yahoo. What it does is setup a more focused initiative to eventually steal land from Google. Evolutions in search engines, such as real-time search (see # 10) and the use of social media relevance (see No. 9) is determined a lot about where the market share shifts.

2nd Social Media API will find their way to more websites. 2009, a large increase in the amount of companies listing their social media platforms showed (eg Facebook, Twitter, etc.) on their homepages. API that dynamically display the latest updates and contributions from social media platforms on a site, only began to scratch the surface in the past year, however. The drive for more dynamic and updated content will feed this growth.

3 Social media is more deeply rooted in online strategies. The companies that were ahead of the curve already doing that for much of 2008 and 2009, with fantastic results. The trend that is going to increase, the rest of the world from web to catch up. Even the organizations that are their social media platforms recently setup often find that they do not know how to make the best use of them or run an effective online strategy based on them. I compare this company, basic web site in the late 1990s. Many of them knew that she wanted to be online, but do not know why or how to use it on their website. I see companies increasingly educated and creative work with social media this year.

4 Online advertising increased and more diversified. The prediction of increased online advertising is a breeze. The interesting part is the diversification. The companies are not just looking at only Search Engine Optimization and Search Engine Advertising. Social media advertising and online video advertising are just a few examples of developing online marketing strategies.

5 Cleaner and more to the point designs. Web 2.0 has already begun to implement this design trend. It’s big headlines and effective use of negative space. As things become real and concise design and layout must be up to the point that fly over the user. The days of reading are long gone (if they ever really existed) and Skimming is king. We live in a Twitter-like world, say it fast and now!

6. Increased use of custom font embedding. There is not much visual change with this one, but what will improve the searchability of the pages. Web sites are by default only allow for a handful of web safe fonts. To achieve this creative designs that would use the font designer would be set only in graphics, with the down side to graphics are not searchable. This is a change from how newer technologies are allowing the insertion of rich typography, without search engine friendliness.

7th Traditional advertising will continue to lose ground. That may be another no-brainer. It is interesting to see where that happens yet. See table below. Ensure you get lost especially on the ground remains of the Yellow Pages.

8th Conversion rate optimization gain more attention. We have many years the value of the tracking web statistics known. With so many free options are (eg Google Analytics), the proportion of sites tracking results has gone through the roof. What’s missing is, organizations look at this data and actually do something with it. With the rise of social media platforms and how important it is reissued on the online marketing dollars, as I see it as a significant increase in attention to conversion rates in the web stats to get.

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9th Google is still ranking value to Facebook and Twitter activity increase. Google, as well as others such as Bing, is continually their search algorithms. Google has already begun to value social media site use, but it’s still a long way to go. The challenge is recognizing the importance of real-time media, while filtering out noise and junk information that every second of the day.

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10th Google starts indexing and evaluation of Web sites faster. Google still has it on their website to take several weeks to index new pages for search engine results. How the Web is more in real time, search engines need to keep. It is not quite that simple though. As mentioned in the previous paragraph, there are a lot of information out there and the potential to sacrifice quality for time, relevant results. Search engine results will give us little, if you need to click over thirty different results, something that concerns what you’re looking to find. The advent of personalized search can play a major role. If you start looking to see how you look like in person, they can begin to overcome this obstacle. Therein lies one of the biggest factors as to who is looking to dominate the world in the coming years. Whoever figures it first (and best) will have a huge advantage.

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