Web Analytics

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The number one factor that makes or breaks your website is whether people can use This is usually referred to as usability of your site that seems simple. If people can not do what you want to do (buy things, subscribe to things, request a call, etc.), they will not. However, because sites are so easy to change, just create several companies websites, web applications, e-newsletters, etc., and we hope the changes will help their business.

blurs a little more, it’s typically a lack of clear understanding of the performance of your website. For example, how your website to convert visitors into buyers? What are the key decisions that visitors must do on your website? Did you give them the information and tools needed to make these decisions?

personas web analytics, usability testing, and exactly how you choose to implement these techniques is obviously up to you But one thing is certain:

This article will help you focus on 3 proven techniques to improve the performance of your website .. all three techniques to help you get closer to the people who visit your website. their needs, desires, and behaviors This information is essential if you plan to optimize the usability of your website to achieve your goals

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1. Measuring progress with Website Analytics

Many companies mistakenly install a standard “website statistics” of the program and only get a group of standard reports. Typically, these reports do little to help you judge the effectiveness of your website.

Want to get a JumpStart on creating your own web site analytics simply follow these 3 simple steps:

1 Start with the end in mind -.. start with your goals Set your goals site marketing strategy (ie, “Increase the number of qualified leads from search engines on the web”), and what you want your website visitors to do to achieve those objectives (ie ” See our list of the top 10 in Google and click on it)
2. Get in touch with the behavior of your visitors on your website. Track how many unique visitors you and how long they stay on your site (including the number of page views). You want all those numbers up, since it means you get more visitors staying on site longer. You are maximizing the chances that they will do what you want them to do.
3. Expand your conversion rate. Track how many visitors does the action button you want them to do and compare that number to your total number of visitors. This helps you determine your conversion rate. For example, if 15 of the 100 visitors requested more information from you (and it’s one of your goals), your conversion rate of inquiries is 15% .

Once you have these key web analytics in place, you can begin to change your monitor and look for trends to maximize Here are two examples.

• Say you notice any higher conversion rates on weekends. Then you might want to spend more online advertising on weekends and reduce your expenses during the week.
• Say you need more visitors and engage in a search engine optimization project to improve your ranking. Then you can follow the increase or decrease the flow of visitors from the activities of your project.

Whatever you want to achieve, getting to the ease of use begins first website with robust website analytics. Why, because analysis of Web sites require you to identify the areas that matter most, and determine how well or poorly you do in them. Once you know that you’re armed with the key data that can help you focus your efforts and determine where things like usability testing can help more

2. lever Usability Testing

Usability is where you take people who use your website, and look to use . In general, you ask the person to do things on the site, and you look at what is on the shoulder, behind one-way mirror or via another computer where you can see what is recorded on the computer test.

It’s amazing how many things you can do better on your website while watching people use it. Yet, as you enter, you may find that hiring a professional usability testing for a project can be unnecessarily expensive. Usability is. useful because they generally have considerable expertise in planning and carrying out the tests and results However interpretation tests, usability tests should not be fancy or formal: people will give you advice if you’re sitting in a Starbucks company or research. Be careful when hiring a professional who seems to make the testing process complicated or costly. When someone does this, it is usually only for their own financial gain.

To carry out a usability test, simply follow these 5 steps:

1. Set your goals. Begin with the end in mind. What do you do with this test usability? Do you have specific areas of your website you want to improve? If yes, this is a great way to get ideas on how to make these areas more. Are you planning on deploying a new area of your website? A usability test is an excellent way to make a “trial” before the big launch.
2. Recruit participants. It will take more time, and perhaps the most frustrating part of the testing process. You must find people to participate (which can be difficult, especially if you need to match demographic profiles), and then you have .. then divides, some to cancel, some do not appear, and some participants will be great tribulation Best how to get a feel for the person to talk to them directly more than once on the phone. TIP: Be sure to call the person on the day of the event to remind them about it.
3 . Script testing. You’ll want to have a script intro, the test script, and post-test survey. The script intro serves as a list of things you want to be sure to cover with the person before begin testing. TIP: During the game, try to focus on making the person feel comfortable giving their opinion, and I recall that any reaction is good feedback L ‘. next section, the test script is a list of things you want the person to do. It is followed by the post-test survey, which allows you to ask someone, and later to compare the responses to what they said during the test.
4. Perform the test. This is the fun part! You sit down at the person and guide them through the test case. Some of the benefits of testing by “hand holding” while others take advantage of letting the person .. do whatever they think is right, it depends entirely on the objectives, and the information you want to collect In both cases, the best thing to do is record both the person and what they do on the computer. TIP: Be sure to compensate the person for their time. ..
5 Report of Results The best way to report results is twofold. First, make a quick, one page or less summary of each session immediately after the test this way, information is still fresh in your mind TIP: Include a picture of the user in your resume because it will help to make comments of that person “alive.” Then, take the information gathered during the tests and create from January to April “characters” – user profiles. explain the type of person, what they need on the site, what are the issues they encounter frequently on the site, and what can be changed to help them. This will help explain the results to others, and you can reuse these figures later when you adding or updating parts of your website.

How many people

should I test?
For most usability testing, you can learn the maximum amount testing of ten people. Too many more and you’ll begin to see too many repeat units. If you go less than ten, you might miss things or not seeing enough of a reason.

3. Develop Personas

Let’s face it – no one reads a report usability of 20 pages from cover to cover. He simply can not. Usually, the main decision makers seek to “recall” presentations, and then “within the” one or two key points of the study, citing that time and time again.

present a great opportunity: why not give the key decision makers something memorable personas Enter

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Personas are a way to involve everyone thinks of real people who visit your website
What Personas are.

Fake people based on real data

A handy tool to maintain focus on your target audience

One way to make your data come alive and be more memorable

Personas are not:

Each customer can profile

“Made up”, they are created from data real, as the results of usability testing

replacement for existing facilities, we design and build our website

testing

user personas as Reporting is a great way:

1. Get the key decision makers on board with the concept
persona 2. Communicate issues website in the context of people using your site

Creating personas from data usability testing is time consuming but very valuable Just look through the data on key trends:.? what roles, objectives and actions you see Can you combine the ratings and things you’ll quickly begin to evolve from a handful of characters that can be refined over time. Add a name and some pictures of this “person” and you’ll be on your way to creating an experience of over website focusing on the user.

Again, exactly how you choose to implement these techniques is obviously you. Small steps can have a significant impact. You do not have Web analytics super-sophisticated test your Web site with 100 users, or develop extremely detailed personas Every step you take in these three areas, regardless of big or small, will help you get more your site and your marketing website> http://ecogv.com http://mlmecogv.com