Web Analytics

article by Monica Valdez

Recently I visited the SEMPO / SEO meetup in Denver, Dave Carlson organized by Green Chair Marketing Group.

The topic of the meetup was Conversion Analytics, LLC to Todd Barr’s Spyglass headlining speakers. Not only that, Mr. Barr’s give an excellent presentation, but he also raised some important questions that are often overlooked or misunderstood in the approach to Web design. Broken

Without a play-by-play recount of the presentation, I have the ideas in five categories, and take you expand on some of the topics that were presented. This blog entry will deal with the first three, followed by another blog entry detailing the next two categories.

* Alignment:: The five categories are aligning the sales process with the customer buying process

* Movement: Construction of “scent trails”

* Commitment: Engaging Visitors

* Endorsement: With logos and reviews and links

* improvement: improving the sales conversion

Alignment:

One of the first points that Mr. Barr has been made that sites should align their sales process with customers buying process. That sounds great, but what does it mean? When Mr. Barr says, every customer is at a different stage of the buying process when they land on your site. Some may be skeptical and still in a learning phase, while others are already starving for the purchase. It is important to include offices in the position to all types of buyers (if applicable) and be able to guide visitors to the next natural phase of the buying process.

means for developers so that the target site must be to be in a position to engage every potential customer, or, ideally, a site should be different landing pages that take any type of customer and can interact with them on a personal level .

For example, buyers know who is exactly what they want (for example, they for the product by its exact name) should lead to a page that really shows off the product and above all places, Point of Action ( the BUY ME! Button be addressed), while buyers who are not quite sure what they want (they want to search a little more generally) should, on a topic that does exactly corresponding country, but shows comments and product features a little more in the first place

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Even though we are not always able to predict exactly what the customer wants, it is our task to lead them further. According to Mr. Barr, that’s the difference between navigation and search. Search took them on your website because it was looking for something in particular or because they have to solve a problem that they seek. Navigation is what you help them do when they get there.

For developers, this means clear “scent trails” that visitors from landing pages to exactly what they can do and encourage them to have looking to buy. This continuity of routes can greatly increase conversions, leading visitors to the front and creates compelling momentum to close the sale. This can be achieved by reducing the number of steps required to make a purchase, the value of buying it from your site right now, for fear that they have achieved a lot and taking into account other considerations related to your products or services be. Commitment

Commitment::. This is more in the next section

As Mr. Barr’s aptly includes commitment keeps your end of the conversation. It is the interaction between the site, the product and the visitor. As already mentioned, to understand what types of visitors are doing on each side and what questions it.

However, I included, it also means that should stop good sides, screaming, because they should know that the visitors are already interested. Almost everyone recognizes that the Internet has used the flashing light boxes and text to be spam and will avoid it, even if they are legitimate. Mr. Barr also stated that links are a mini-contract between the website and users. You must tell the user exactly what they are by getting to it, and should never deceive the user into clicking on it. This immediately creates distrust.

Instead, sites should be designed and organized, of course, lead the user’s attention. This can be through the use of images by designing them to “point” towards the important text, or by the use of images of people, “gesture” or other non-verbal queues that formed to draw attention to another part of the page directly be done.

Goods for next week to learn about product endorsement and improving conversion Analytics tuned.

About the Author

Monica Valdez is the manager of the Search Visibility for Amadeus Consulting, (www.amadeusconsulting.com) is a custom software development company specializing in the development of intelligent technology solutions. As a Microsoft Gold Certified Partners, Amadeus Consulting is characterized by mobility and data management, search visibility, content management, e-commerce, social networking, data collection and management, browser plug-ins and iPhone application development.