Anderson Analytics, SPSS Official Joint Sponsors for Third Annual Text Analytics Summit 2007 Named
Stamford, CT and Chicago, Ill. (Business Wire) 25 April 2007
Anderson Analytics, a leading next-generation market research consultancy and SPSS Inc., a worldwide provider of predictive analytics software, were official joint sponsors of the Third Annual Text Analytics Summit 2007, 12 to 13 June in Boston.
namedIn addition
is Tom Anderson, founder and managing partner of Anderson Analytics, and Olivier Jouve, vice president of market strategy at SPSS, offer visitors an insight into the use of text mining technologies for Web content analysis during a Presentation presented June 13
During their discussion, Anderson and Jouve explain: how powerful software can be used to gain immediate insight for an organization’s marketing department, such as text analysis, opinions and sentiments from blogs extract process from a web project Web scraping, data preparation, programming and data mining through to analysis, can and how Web content analysis, companies gain the information advantage
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“Text analytics plays an important role in the SPSS predictive analytics platform,” said Jouve. “Text mining enables organizations to the” unstructured “information in text contained in the same way to explore that data mining tables or” examines structured “data. Through text mining, organizations can uncover hidden patterns, relationships and trends in the text, and as a result, foster a better understanding of articles, reports, surveys, call center notes fields, e-mails, Web chats and other types of text documents. The methodology that Anderson Analytics has developed text analysis and market research entails. “
“We are pleased to jointly sponsor this event with SPSS at a time, market research and predictive analytics is more critical than ever before,” Anderson said. “Is currently is an overwhelming amount of data that organizations have available. As such, the gap between business intelligence and market research efforts increased. This is particularly worrisome for companies looking to use the technology to gain an advantage, please . Anderson Analytics text mining tools enable businesses, both BI and MR strengths tap what the access of large amounts of data available and the addition of very strategic and actionable insights. “
more information about the Text Analytics Summit 2007, visit http://www.textanalyticsnews.com.
About Anderson Analytics
More than Market Research, Anderson Analytics is a next generation marketing consultancy that new technologies such as data and text mining, with traditional market research. We focus on helping clients gain the information advantage enjoyed by the combination of efficiency and business experience in major market research firms with the rigorous methodological understanding of related science and creativity, only in smaller firms. Our clients put their customers first and so we want you on our website on “The AA-Assurance” learn http://www.andersonanalytics.com
About SPSS Inc:
SPSS Inc. is a leading global provider of Predictive Analytics software and solutions. The company’s predictive analytics technology improves business processes by organizations forward visibility for every day the necessary decisions. By integrating predictive analytics into their daily operations, companies become Predictive Enterprises – able to take direct and automate decisions and business goals to achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help in order to increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit http://www.spss.com.
contact:
Anderson Analytics, LLC
203/912-7175
inquiries (at) andersonanalytics.com
Bob Reczek, SPSS
312/651-3292
breczek (at) spss.com
Agency Contact:
Melissa London
Tel: (919) -933-3511
mlondon (at) london calling-pr.com
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