bridge-market SPSS Partnership aims to improve the customer marketing and sales activities
Bethesda, Maryland (Business Wire) 14 August 2007
market bridge, a leader in the design, construction and optimization of high-performance sales and marketing, and SPSS Inc. (Nasdaq: SPSS), a leading global provider of predictive analytics software, have a strategic Partnership formed to develop and implement powerful marketing and sales solutions combining the best in its class predictive analytics of SPSS with the proven marketing and distribution of market bridge
market bridge, which plans, builds and manages integrated multi-channel marketing and sales programs for Fortune 500 clients to provide marketing and sales optimization expertise and ensure its solutions are customized and accordingly installed for customers with advanced marketing analytics applications. SPSS Predictive Analytics software tools and solutions with data mining, text mining, Web mining, enterprise feedback management (surveying) and statistical analysis provides, provides the platform needed to satisfy the complexity of a multi-channel marketing model.
The partnership will be solved by the development of common solutions for marketing and sales several issues, including marketing mix optimization, improving B2B pipeline performance and leveraging “passive” market research techniques to the effect, of marketing driven estimate.
“In the past 15 years increasingly market bridge on the use of Analytics to return on marketing investment (ROMI) focused drive for our customers,” says Andy Hasselwander, Vice President of Marketing Sciences. “SPSS ‘comprehensive, powerful and user-friendly suite of predictive analytics solutions is a natural fit for both our internal project work and for use in client environments. “
Patrick McCue, vice president of worldwide alliances for SPSS, adds: “market provides our customers bridge the marketing and sales expertise, their SPSS solutions to new levels of performance to take Embedding SPSS technology inside of MarketBridge’s-for. performance-pay programs could run market bridge to reach peak levels of performance by using the full power of Predictive Analytics. “
learn more about the powerful combination of integrated marketing and analytics, log on here for 30 August Webcast, “Using Predictive Analytics to Drive Value in B2B pipeline bridge of MarketWatch, SPSS and the American Marketing Association presented: https: / / amaevents.webex.com / amaevents / Stage / g.php t = a & d = 962910853 & sourceid = SPSSMB083007
?
customers can already see the market value of the bridge-SPSS Partnership:
One of the world’s largest software company has reduced its lead qualification costs by more than 50 percent through the combination of market bridge the business process and analytics consulting with SPSS suite of powerful data exploration, visualization and modeling algorithms.
“Our research and experience shows that it is important for marketers to measure and optimize ROI in an increasingly products, customer segments, marketing and distribution channels set vehicles fragmented,” says Tim Furey, CEO of MarketWatch bridge. “Robust analysis capabilities are critical to measuring, tuning and predicting how go-to-market investment share to drive customer value, and sales growth. So we have the integration of SPSS solutions are looking forward in our multi-channel programs .
About
market bridge
market bridge (http://www.market-bridge.com) is a leading provider of integrated sales and marketing consulting and managed services to Fortune 500 companies such as Microsoft, IBM, SAP, Johnson & Johnson, Philips, Siemens, Humana and BT. bridge market in Bethesda, Maryland, with offices in San Francisco, Toronto, London and Philadelphia.
About SPSS
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s predictive analytics technology improves business processes by organizations forward visibility for every day the necessary decisions. By integrating predictive analytics into their daily operations, companies become Predictive Enterprises – able to take direct and automate decisions and business goals to achieve a measurable competitive advantage. More than 250,000 public, academic and commercial customers rely on SPSS technology to help in order to increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit http://www.spss.com.
###
clear = “all”
© Copyright 1997 -
, Vocus PRW Holdings, LLC.
Vocus, PRWeb and advertising Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.