CHICAGO & BURLINGTON, Mass.. (Releases) 11 March 2008
As part of the agreement, SPSS and Cognos joint go-to-market plans with special emphasis on driving Predictive Analytics in industries such as risk management for financial services and undertake insurance, campaign effectiveness and product placement in retail and manufacturing and sales effectiveness for life sciences. Integration with SPSS Predictive Analytics technology to help extend Cognos’ powerful performance solutions and enterprise customers anticipate and manage changes in market conditions, risks and customer behavior.
According to Gartner, “There are four BI platform capabilities in the analysis category: OLAP, predictive modeling, scorecards and visualization …. But with increasing interest in process-and strategy-driven BI requirements for predictive modeling and scorecards will also increase . Predictive Modeling is necessary to determine in advance the outcome of various business events. processed if properly used, this information can better plan and optimize business processes .”*
University of Wollongong in Australia is a joint customer using IBM Cognos 8 BI and SPSS Predictive Analytics. The University strives to improve its performance through a comprehensive integrated performance management system that communicates relevant and accurate information on its operational, tactical and strategic goals of the university community. The team responsible for performance indicators at the University of Wollongong provides an opportunity for the performance management loop with IBM Cognos and SPSS will integrate technology.
“With Cognos, we can now easily monitor and analyze our current and historical performance practice. tightening the integration between SPSS and Cognos software allows us to better forecast and predict our future performance, especially around important issues such as student attrition, said Nikita Atkins, director of performance indicators, University of Wollongong. “We will be able to take advanced statistical models and push them out to decision makers with IBM Cognos 8 in a format that they already use and understand. The integration of the historical perspective with predictive results will be invaluable to decision makers. “
“Our customers can mean working in real environments, where accumulated deep understanding and acting on information from their data gained competitive advantage. A combination of leading technology and specific know-how required for success”
, said Mel Zeledon, Senior Vice President, Global Alliances at Cognos. “The partnership brings together two market leaders to provide customers with the necessary best-practice technology and industry expertise to the value of predictive analytics to deliver to everyone in the organization. It is a natural complement and expand our existing platform and is a combination that drives better decision making and improves future competitiveness for customers. “
“Our customers and prospects more closely in an integrated solution that provides greater accessibility of Predictive Analytics to extend the value of the business intelligence system concentrates, Patrick McCue, Vice President Global Channels and Alliances, said at SPSS . “This complementary software partnership with a market leader like Cognos reflects our continued focus on strengthening our alliance network to further the use of Predictive Analytics across the enterprise.”
Gartner, “Business Intelligence Platform Capability Matrix” by Kurt Schlegel, Bhavish Sood, 23 April 2007
About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s predictive analytics technology improves business processes by organizations forward visibility for every day the necessary decisions. By integrating predictive analytics into their daily operations, companies become Predictive Enterprises – able to take direct and automate decisions and business goals to achieve a measurable competitive advantage. More than 250,000 public, academic and commercial customers rely on SPSS technology to help in order to increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.
About Cognos, an IBM company
Cognos, an IBM company, is the world’s leading provider of business intelligence and performance management solutions. It offers first-class enterprise planning and BI software and services companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008. For more information visit http://www.ibm.com/software/data/ and http://www.cognos.com.
Cognos and the Cognos logo are trademarks of Cognos ULC (formerly Cognos Incorporated) in the United States and / or other countries. IBM and the IBM logo are registered trademarks of International Business Machines Corporation in the United States or other countries or both. Other company, product or service names may be trademarks or service marks of others.
Note to Editors: Copies of previous Cognos are the press releases and Corporate and product information on the website of Cognos available at http://www.cognos.com
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