Data Driven Business Week Exhibition Hall Sold Out Record Bookings for eMetrics Marketing Optimization Summit, Predictive Analytics and Conversion World Conference
San Francisco, CA (openPR) 15 conceived in February 2011
Data Driven Business Week, was to optimize businesses and strategically with data analysis, today announced an extensive line-up of speakers, sessions, keynotes, workshops and sponsored five conferences: eMetrics Marketing Optimization Summit, Predictive Conversion Analytics World Conference, and two inaugural programs: IIA Executive Forum and teaching (Google Analytics user’s Great Event) March 13 to 19 in San Francisco, California.
Rising Media CEO Matthew Finlay commented. “Enterprises large and small tools are coming to realize, is today the bottom line through effective decision making through data analysis to improve Rising Media is proud to have with our partners, this unprecedented line-up of leading experts and practitioners from all industries that demonstrate their vision, expertise and knowledge in Data Driven Business Week, how to use this opportunity to share “.
The week-long program features:
eMetrics Marketing Optimization Summit: Using Consumer Interaction Data in a Networked World
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The agenda for the five-day conference has historically popular marketing analytics issues and the high-demand social media track, introduced at last year’s summit, and two new tracks focusing on mobile and media technologies and practices. The summit keynote speakers are Jim Sterne, Founder, eMetrics Optimization Summit, Guy Kawasaki, Garage Technology Ventures, Thornton May, Futurist and author of the new knowledge and Lynn Lanphier, Director Digital Analytics, BestBuy
served panels, keynotes, breakout sessions, clinics, laboratories, discussions and studded with networking opportunities, the eMetrics Marketing Optimization Summit Real-Life solves problems and challenges of peer insight, new tools and technologies, and collective wisdom and experience from companies such as Adobe, Cisco, Dell, Discover, eBay, Expedia, Microsoft, MTV, Schwab and TRUSTe.
Predictive Analytics World: Bigger wins! Strengthening the Business Impact of Predictive Analytics provided.
PAW’s 2011 program features 40 sessions on two tracks – an “all audiences” and an “expert / Practitioner” track with case studies from companies such as Bank of America, Bank of the West, Best Buy, CA State Automobile Association, Cerebellum Capital, Chess Metrics, Fidelity, Gaia Interactive, Google, health media, Hewlett Packard, ICICI Bank (India), Monster.com, Orbitz, PayPal / eBay, Richmond, VA Police Dept., U. of Melbourne, Yahoo, YMCA, and a large N. American Telecom, plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix.
Predictive Analytics World’s agenda includes current issues and advanced techniques such as raising (net lift) modeling, ensemble models, social data (6 sessions), search engine marketing, crowdsourcing, black box trading, fraud detection, risk management, survey analysis and other innovative applications that will benefit companies in new and creative ways.
Keynote speakers include Sugato Basu, Senior Research Scientist, Google, Eric Siegel, Conference Chair, Predictive Analytics World, and Special Sessions from industry heavyweights such as Andreas Weigend and John Elder.
Conversion Conference: It’s about the conversion
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Founded
Conversion Conference in 2010 and is the leading event for companies to help optimize the conversion rates of online campaigns. The comprehensive program includes keynotes by Tim Ash, author, Landing Page Optimization (and Conversion Conference Chair), Bryan Eisenberg, co-author, Call to Action and Always Be Testing, and Michael Summers, co-author, creating sites that work.
focuses solely on improving website conversions, the program offers the conference Conversion Conversion improvement strategies and tactics of the leaders in the field. Participants benefit from case studies, practical guidance on meetings and actionable takeaways. Experts and authors in disciplines of web design, e-mail marketing and persuasion principles, testing and usability converge for two days multivariate discuss the latest tools and techniques available to website owners and help marketers increase the effectiveness of their online marketing efforts .
IIA Executive Forum
New – first offered – The IIA Executive Forum by Thomas Davenport, author and founder of the International Institute for Analytics conducted a one-day executive event for professionals who have direct access to the assets of IIA through discussion boards. The IIA will provide faculty insights, advice and examples of how organizations build successful models to optimize their data.
topics are:
what the real value of analytics, -? Thomas Davenport
main areas of Analytics by Vertical Industry, function, – Thomas Davenport
Critical Issues in Application Analytics production scale – James Taylor, IIA IIA Faculty Member Case Study: “The Trouble with Harry” – Jack Phillips, CEO, IIA
Google Analytics user’s Great Event (gauge)
New – first offered – do not miss your chance to join an innovative Google Analytics collects different than any other to participate. Connect with other Google Analytics users, industry experts, authors, and even Google team members. The action-packed agenda includes a morning keynote, educational sessions and a 1-on-one expert help desk all day, an afternoon Q & A session with the Google Analytics team and an evening reception. A bonus day of training with classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics follow training.
Data Driven Business Week has a dedicated exhibit hall with sponsors and exhibitors in all conferences. Sponsors and exhibitors are:
Analytics Pro, Atomic Labs, BGC, BIZO, Foresee ClickTale, code baby, Concept feedback, Crowd Science, Decision Management, Deloitte, Digitaria, ExactTarget, results, Forio Business Simulations, Fractal Analytics, Fuzzy Logix, Gnip, Google, IBM , IIA, infogroup, Information Builders, ion interactive, iPerceptions, Loop11, Miner3D, Monetate, Mu Sigma, Netezza, an IBM company, Next Analytics, ObservePoint, Opera Solutions, OpinionLab, Oracle, ParAccel, Predixion software revolution Analytics, SafeSiteCertified . org, Salford Systems, SAP, SAS, SIMUL8, Sitespect, StatSoft, Stratigent-Ensight, Teradata, TRUSTe, UBC UCI, Unilytics, user zoom, WAA, WebTrends Analytics Yottamine, Zementis
For more information, visit: http://www.datadrivenbusinessweek.com/
About Rising Media
Rising Media is a specialized media company excellence in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, conversion conference Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference “Building Business Capability and AffCon in the U.S., Canada, Great Britain, France, Germany , Sweden and Australia. http://www.risingmedia.com See for more information.
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