DataLab USA Wins Data Analytics Challenge at DMA07
Deutsch, MD (BUSINESS WIRE) 24 October 2007
DataLab USA (http://www.datalabusa.com), one of the nation’s leading analytics and database marketing agencies, announced that it is the first in the DMA Analytics Challenge on Monday at DMA07 , the Direct Marketing Association Annual Conference and Exhibition last week won in Chicago.
The DMA Analytics Challenge
organizations on the DMA Analytics asked Council to build a response model on the same data and raw variables. Participants were instructed to change, to combine and analyze the data, score and select the best 25% of the population benefit from a marketing campaign to maximize. The DMA Analytics Council and CAC Group, Inc. sponsored the contest.
out an initial field of 55 participants ranged 26 companies their best predictive model for the competition. The three finalists were invited to present their models at DMA07. This year, the difference between the first and second place was the largest ever with an incremental increase of 5%. Second and third place was a difference of less than 0.5%. As in 2006, a first, second and third place less than a 0.5% difference between all three had owned their forecasting models.
DataLab created several sub-models based on homogeneous population response and the probability of default target. The team combined these sets of models with an expert-of-expert approach for the best view of each model to capture.
DataLab About U.S.:
DataLab is one of the nation’s leading data-driven marketing solutions, the large national organizations, the results can maximize their marketing investments. DataLab (DMA 2007 1st place Analytics Challenge winner) offers unsurpassed data support to marketing-oriented Fortune 1000 companies. We combine state-of-the-art technology with practical hands-on experience to offer a full range of services, including data analysis, predictive modeling, data processing and database management services. Started over 28 years, the company is privately held near Washington, DC, Deutsch, Maryland. For further information please contact at 1-800-972-1430 DataLab.
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