Force in the market Raises $ 15M in Funding to Fuel Growth
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Boulder, CO (NYSE) 26 September 2011
market force information, the world’s leading customer intelligence solutions, announced it raised $ 15 million to accelerate the growth in the growing market of customer intelligence solutions. The company is growing with the Fund, both organically and through acquisitions, as it brings new products to market and expanding its global customers of the company.
force in the market announces the acquisition of Retail Eyes, the leading Customer Experience Solution Provider in the UK and Europe earlier this month. Retail Eyes was the second acquisition for power on the market this year after the purchase of Winnipeg-based Tell Us About Us March 2011. Through these acquisitions, market force, a number of new global customers who purchased through services such as mystery shopping, customer satisfaction surveys, call centers and retail audit and as a result in 2011 to a $ 70 million revenue run-rate at the end.
The financing was structured to include all existing investors – Monitor Clipper Partners, Centennial Ventures, Boulder Ventures and Vista Ventures – as well as additional lines of credit from the companies existing lenders Escalate Capital Partners and Comerica Bank.
power on the market in recent years has developed propriety technology and patent-pending analytics to analyze and present models combine a variety of customer data streams to a platform that makes it easy for managers to understand, what has the greatest impact on customer satisfaction and makes their business results.
“Market force grew by nearly 20 percent last year and puts on a great growth this year,” said Karl Maier, CEO of Market Force. “We are in an excellent position to give the advantage of the growing appetite for Customer Intelligence Solutions programs, the major retailers, restaurants and other multi-location marks the chance, more predictable, sustainable growth by concentrating on what each customer experience Always great to create. This funding adds more fuel to that engine. “
About
market force information
force on the Market Information Inc. is the world’s leading customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery stores and shops, banks, entertainment studios and consumer goods companies. With more than 125 years of experience in the industry, has strength in the market information pioneering role in the industry with a series of customer intelligence solutions – from 600,000 field employees across North America and Europe, mystery shopping, merchandising and implement retail-test to real customer surveys and proprietary decision support tools. The solutions provide a holistic view of customers required on-site experience and the selection of activities at the store level to increase customer loyalty and improve financial performance. For more information, please visit http://www.marketforce.com and marketForce on Twitter @.
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