games analytics launches state-of-the-art data mining and monetization company for the Global Video Games Industry
San Francisco, CA (PRWEB) 7 February 2011
games analytics, a new data-mining and monetization company for the global online video gaming industry, was announced today. The company provides turnkey real-time behavioral analytics, predictive modeling and individually oriented in-game marketing products and services for online game publishers. Unique in the industry and backed by decades of practical experience, “has state-of-the-art technology, the ability to maximize online gaming revenue and transform their customer profitability analytics games.
The company was founded by the British games industry specialist Chris Wright, with a team of analytical experts from the finance and retail. Tim Christian, entrepreneur and gaming industry veteran, has invested in both the company and joined as Chief Financial Officer.
Chris Wright, games analytics, says Chief Executive Officer of the company’s vision:
“The games industry has changed fundamentally. Games are now a service, digital, made available on request. The experiences range from casual, social Facebook games to complex virtual worlds and online MMOs. These games are to be paid in a variety of ways from the traditional pre-payments, need to subscriptions, micropayments for virtual goods and free-to-play. The key to all these data, the companies in order to understand quickly and effectively to the huge amounts of player information, we collect to respond to them. The companies that get this right are those who will succeed in this new and exciting future. “
“games analytics is unique because it combines sophisticated data mining technology from the retail and financial services industry with a deep knowledge and understanding of the games industry. Our services unlock the true value of the player data and its revenue maximizing games companies by providing state-of-the-art real-time behavioral analytics and predictive modeling to deliver individually tailored in-game marketing. Our products, our experience and passion for the game industry coupled is to increase sales, the number of paying players, ARPU, customer loyalty and player. “
Tim Christian, games analytics, Chief Financial Officer, explains the goals of the company:
“Our goal is to generate $ 1000000000 extra dollars in sales for online game publishers and developers by 2015. Regardless of the income level of our customer Games, will use for our products to generate more money.”
analytics games will be exhibiting at the Game Developers Conference in San Francisco between 28 February and 4 March 2011, Booth No. 2220th
For more information contact info (dot) americas (at) games analytics (dot) com or visit http://www.gamesanalytics.com.
About Chris Wright, Chief Executive Officer of games analytics:
Chris Wright has over 15 years experience in the gaming industry. Previously he was European Director of Production and Publishing at I-Play, where he helped the company to become a global top three mobile game publishers. Acquired in 2007, I-play, Oberon Media and Wright was left to set up an independent company called Games Wright Consultancy Ltd. It provided operational and strategic advice to large publishers.
About Tim Christian, chief financial officer at analytics games:
Tim Christian Chief Financial Officer at games as well as a founding shareholder, and analytics provider of seed capital for the company. Christian game industry career spans 20 years. Previously he was Managing Director at Accolade Europe before he run two of Europe’s largest computer games publisher – Microprose and Hasbro Interactive.
In 2000, Christian left Hasbro to work as a consultant for a number of computer games and affiliates working in the field of private equity fundraising. He also founded Data Genetics International Ltd (later sold Strozer Friedberg Inc.). Media Forensics Ltd, and now TC Associates Ltd (TCA), a successful royalty audit business to work with the game industry’s biggest developers
About
games analytics
games is a data mining analytics and monetization company, the online video game industry. The company maximizes online game sales with state-of-the-art real-time behavioral analytics and individually tailored in-game marketing. The products, coupled with a deep knowledge and passion for the game industry will increase the number of paying players, player retention and ARPU.
games analytics was formed in 2010 by veterans of the videogame and data-mining industry, to bring the sophisticated analytics and monetization tools in the financial sector for the games industry. games analytics unlocks the true value of the player data.
For more information contact info (dot) americas (at) games analytics (dot) com or visit http://www.gamesanalytics.com.
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