games analytics Signs Channel 4 and Capital Games
San Francisco, CA (BUSINESS WIRE) 31 May 2011
online game wins data mining analytics and monetization company games (GA) announced today a number of new customers – UK Channel 4, digital agency Realise and French video games cluster Capital Games.
GA has the award-winning International digital agency such as the analytics partner for ‘Beauty Town “, a new Channel 4 funded Facebook game that seeks to promote positive messages about female body image realization has been retained. The game is on Channel 4 from Dundee at Dynamo games and should be developed for launch in June 2011. Channel 4 one of the most popular British television stations broadcast nationwide.
Ian MacKenzie, Media Project Manager at Channel 4, said: “games analytics knowledge and insight is invaluable to find all the games companies to succeed in the digital space online to be, and we hope that beauty may Town the reward for participation as developed reap the game mechanics. “
Rob McLeod, Head of Planning realize, said: “The key to the success of our work to promote and support the realization of the introduction of beauty Town is in understanding the target audience – and to ensure that the true creative and messaging on a chord . games analytics is the perfect partner for this, and his input was in addition to our major market and cultural understanding in delivering a well-rounded, accurate consumer insight. Beyond audience reach, these efforts will also serve the future development of the game. ”
GA also announced that it has been named by French video games business cluster Capital Games to develop a “Virtual World Laboratory” – a project designed to understand French independent game developers secure tools and know-how, the virtual economy to improve to predict user behavior and profitability.
Lisa Hesse Dréville CEO of Capital Games, said: “Capital Games to help our members with access to the best business advice to help them thrive and grow is committed games analytics expertise in data mining and online monetization. Play-by analysis is very convincing. We look forward to bringing this knowledge with our members. “
Chris Wright, CEO, games analytics, said: “We are thrilled to work with such high-profile clients games analytics is to help maximize our customer satisfaction of the players to increase sales and improve committed virality through data-driven insights.. We look forward to seeing more new customers in the coming months. “
analytics games will be exhibiting at booth # 2946 at E3 in Los Angeles, June 7-9. For further information please contact: info.americas @ GamesAnalytics.com or visit http://www.GamesAnalytics.com
About
games analytics
games is a data mining analytics and monetization company, the online video game industry. The company maximizes online game sales with state-of-the-art real-time behavioral analysis, and individually tailored in-game marketing. The products, coupled with a deep knowledge and passion for the game industry will increase the number of paying players, player retention and ARPU.
games analytics was formed in 2010 by veterans of the videogame and data-mining industry, to bring the sophisticated analytics and monetization tools in the financial sector for the games industry. games analytics unlocks the true value of the player data.
For more information contact: info.americas (at) games analytics (dot) com or visit http://www.GamesAnalytics.com
About Capital Games
Capital Games is Paris and Paris Region cluster video game. Federated Capital Games since 2003 has the region’s video game industry, defense and promotion of the industry with a single voice. Capital Games intervened in favor of the video game industry in close cooperation with the Paris metropolitan area authorities: the Mairie de Paris (Paris’ City Hall), the region Ile-de-France, direcct and DATAR all of them are very aware of the enormous potential of industry. Capital Games pool all resources and business needs of its members and accompanied them on many levels: business development, training, financing of projects that support R & D and of course the overall management of the Paris region and video-game industry.
http://www.capital-games.org For more information visit / contact: lisa (at) capital-games (dot) org
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