IBM believes that the decade of the Smart will provide firms taking advantage of the mass of data in the world uses analytics

the beginning of the decade “smart” are to be smarter in using data to drive better decisions is the key to business success. (Toshiba laptop battery)

claims Rob Ashe, General Manager of Business Analytics at IBM, as he welcomed everyone to the IBM Information on Demand 2010 event in Rome today.

“The decade of the Smart, in my mind is all about the possibilities,” said Ashe.

He pointed to the wealth of data that is out there, which was highlighted in a recent IBM survey, CEOs, and Ashe said that it make possible to take advantage of the abundance of available information on the small and large scales.

At one level, the use of this information can help the entire planet “smart” with the “great challenges that we as a society,” said Ashe. (IBM laptop battery)

On the smaller scale, companies can also benefit from the intelligent use of data. “There are companies that have activities to determine the behavior of customers who are faster than ever before and more opportunities than ever before,” he said.

Analytics is the key to helping companies organize the relevant information to them. This includes data from the past and present, using real-time analysis, while predictive analytics can help organizations stand a good foundation for all future events, “said Ashe.

“IBM is focused on results,” Ashe said that analytics can companies with areas such as fraud detection, customer information and to support supply chain management.

clients have used Analytical Services, able to deliver tangible returns, provided the General Manager, as a 50 percent reduction in space or a 30 percent reduction in unplanned outage. (Lenovo laptop battery)

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