article from IBM Press Room
IBM BERNARD; sports shoes web-based this analysis tool from Sky delivered IT Group provides Bernard Chaus suppliers and retailers, production, order and discount decisions based on making real-time data from their own systems and their third-party retailers.
retailers are increasingly looking to analytics technology to better predict and prepare for Christmas shopping trends, make changes in the season and maximize their end of year sales. In the case of Bernard Chaus, business analytics technology is helping the company to quickly respond to consumer demand and margin performance to improve by a significant reduction in quarterly revenue losses from stock marked down by nearly 50% last year. Bernard Chaus, Inc., a medium-sized manufacturers and distributors of women’s career and casual sportswear, was seeking to streamline sales and merchandising efforts and create a detailed, accurate view of the weekly sales trends for their decision. With the previous manual data entry and Excel spreadsheets, there was no guarantee that the correct sales or all inclusive, was it the company’s ability to respond to fluctuations in sales. In collaboration with IBM and IBM Business Partner, Sky IT Group to respond, the company is developing an analytics-based solution called SkyPAD, that a weekly report of key business metrics via a Web-based dashboard provides. The dashboard allows for improved decision making on pricing, product line design, production and sales. With the system can quickly spot based Chaus fast selling items, product movement between operations, pricing and make adjustments in the season on the proven demand. Chau also has the ability to instantly compare profit margins in the various sales points for future positioning of the brand to identify strategies. “Business analytics technology offers tremendous value, especially as we look to expand our global activities,” said Ed Eskew, chief information officer at Bernard Chaus. “Although commodity was already produced for the holiday shopping season, both suppliers and retailers in the situation, the power of business intelligence to take advantage of our products from the retail floor faster. In fact, SkyPAD as mission critical as our Enterprise Resource Planning (to ERP ) system, and in some cases even more. “on Sky Integrated IT group Business Intelligence platform and using IBM DB2 software and BladeCenter servers, the solution has transformed helped Bernard Chaus in a future-oriented , intelligent and affiliates. SkyPAD predictive analytics capabilities to help Bernard Chaus to more accurately determine production plans on projections and initial sales of the season.
Bernard Chaus also plans to integrate all their enterprise data and links to overseas production facilities to create a basic comprehensive overview of the entire supply chain to the actual cutting of general cargo. By extending the technology into the company’s business aims to reduce the production of Bernard Chaus lag time and quicker to adjust their savings plans for sales growth. “hold real-time insights to help Bernard Chaus finger on the pulse of the fast-paced fashion industry,” said Andy Monshaw, general manager of IBM’s mid-sized companies. “IBM is on providing customers with superior features to transform it, as products that help our customers develop and innovations in the markets where they help focus the competition.” IBM is expanding its multi-billion dollar investment in business analytics and optimization market. In the past five years, IBM has invested more than 24 billion in acquisitions analysis. Today, more than 8,000 IBM business consultants and 200 researchers dedicated analysis.About the Author
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