Loyalty Builders Announces eSeminar on customer behavior to predict
Portsmouth, NH (Vocus) 16 January 2009
Predictive marketing experts Loyalty and multivariate Services today announced an eSeminar entitled “Predicting Customer Behavior.” The 21st eSeminar held Wednesday, January at 14:00 ET and clock, as we predict customer behavior with predictive analytics, and use these predictions will focus increased revenue from marketing campaigns.
participants will learn:
How to make more money from every marketing campaign
Four common mistakes when predicting customer behavior
To create personalized offers to build revenue
The users capture cross-sell predictions about the larger share of wallet
As the likely next purchase for a prediction and two first-time buyers
Which at-risk customers are most worth saving
The most useful predictions for catalogers
eSeminar is one of seven in a comprehensive series eSeminar on customer marketing topics with proven mathematical marketing techniques. The series is on the marketer, the increase in the adoption of new and powerful tools to marketing ROI and move closer to real interested 1-1 marketing practices.
eSeminars are free and designed to improve marketing the results of direct marketing campaigns for existing customers. Content is largely non-commercial and based on considerable experience working with both B2B and B2C businesses.
“In this environment, marketers are hard to find new ways to achieve revenue goals,” said Scott McComsey, Loyalty Builders’ CMO. “This is eSeminar marketers with a powerful set of techniques to their customer efficient marketing arm. “
on mathematical Marketing
The focus of the Mathematical Marketing is the process of marketing to the customer on a scientific understanding of the past, such as customer behavior predicts future purchases are based. Direct Marketing Math and sophisticated marketing techniques such as “what-if analysis”, factorial design, testing and measuring campaign results.
About Longbow
Longbow is a web-based direct marketing system that allows precise alignment of the existing customers. Harnessing powerful predictive analytics and multivariate testing capabilities, allows a marketer to manage a full range of direct marketing tasks, including targeting and segmentation, campaign management and e-mail integration.
About Loyalty Garden
Loyalty Services was founded in 1999 to bring new levels of precision, the science of customer behavior and its application in direct marketing. With predictive analytics, clients can now identify the individual customer’s next, what products or services they buy, and when they buy it. The result is the accuracy for cross-selling and up-selling campaigns and the ability to build early warning of potential defectors on the ground increased. Customers come from a variety of industries including retail, distribution, healthcare, financial services, transportation, engineering and manufacturing and range from small businesses to enterprises.
More information about this eSeminar visit to the prediction of customer behavior eSeminar login page or http://www.longbowdirectmarketing.com.
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