Recently
from the time of this writing, Microsoft was a further step in the direction of making it make it easier for business partners and customers to add BI Suite of software. (BI stands for Business Intelligence. “)
Microsoft has released its Dynamics CRM Analytics Foundation. This is a package of customizable documentation and source code, and it is free for all users of MS CRM software. Customers and business partners can be found on the tools in this package for the creation of customized BI applications to build, or as simple as they are found.
Microsoft is just one of the sellers of CRM software, which now recommends what it “BI for the masses” calls, which essentially consists of the implementation of real-time metrics, information and data in a format, usable by all employees and not limited by an upper management. Microsoft hopes that by selling the software that makes this possible, it can increase its own sales of CRM software.
Microsoft Dynamics CRM software based on Microsoft’s data analysis and management software programs, including SharePoint Portal Technologies, Visual Studio suite of developer tools, Office Business Scorecard Manager and SQL Server relational database. Christian Pederson, senior director for Microsoft Dynamics CRM Development, said: “We bring the entire BI strategy from Microsoft to life.” He expects his Dynamics CRM is an important proof in the pudding for that term, since it combines the analytics and data mining features of SQL Server software with the company. Another piece of the Dynamics CRM suite, which Microsoft later to be released this year at the time of this writing, according to Pederson, its PerformancePoint Server 2007.
perfomance Server 2007 has been undergoing its beta test since November 2006. It consists of a conglomeration of technologies that Microsoft acquired by buying ProClarity last year and its own proprietary BI technologies. perfomance point acts as a way for users to access their data and business rules on a central server and could then be integrated with BI-forecasting, planning, scorecarding and analysis.
The final step in Dynamics CRM can study a company Predictive Analytics on client activity to cross-sell or up-sell more successfully. When a client contacts your company, your seller would be able to data in Dynamics CRM for things beyond access only to customers, as other customers’ buying behavior that inform the seller in the situation and make recommendations for further make-up products.