Online Marketing Expert [x +1] Announces the Appointment of New Vice President
New York, NY (NYSE) 28 April 2009
[x +1], http://www.xplusone.com, a leading provider of predictive marketing, today announced the appointment of former Marketing Management Analytics (MMA) Senior Director Toby Korner to the position of Vice President of Account Management.
Korner for the management of customer relationships for the [x +1] ‘s website and landing page optimization products, and also monitor insight and analysis for [x +1]‘ s media clients. He is also with Leon Zemel, executive vice president of optimization work to the development of [x +1] ‘s analysis capabilities further. [X +1] provides tools and services to agencies and advertisers to display their media, landing pages and web pages to optimize.
“Toby has experience advising Fortune 100 companies on the measurement, planning and management of their marketing mix is exactly what digital marketers are looking for today,” said David Skinner, Vice President of Account Management and Operations said for [ x +1]. “Toby has a track record of turning marketing data and analysis results, and this appointment will help [x +1] ‘s customers continue to be innovators in predictive marketing.”
Korner joins [x +1] of MMA, where he served as Senior Director of Account Management. He managed to spend marketing analytics and consulting for many of the largest customers of MMA, including Kraft Foods, Colgate Palmolive, Citizens Bank, Sears Holding Corporation and MetLife. Korner has marketing research at numerous industry events, including conferences presented by Advertising Age and the Association of National Advertisers (ANA)
presented
“[x +1] is the leader in predictive marketing,” says Korner. “I am delighted to join a team committed to creating the next generation of web personalization solutions.”
Korner graduate of the University of Notre Dame is where he studied marketing and computer applications, with a Bachelor of Business Administration.
About [x +1]
[x +1], the leading provider of predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in the media and on websites. Its predictive marketing solutions enable automated real-time decisions and personalization so the right advertisement and content delivered to the right person at the right time is. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x +1]. The company is headquartered in New York City. For more information, please visit http://www.xplusone.com.
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