Sentrana Announces Release of Marketing Management and Execution Software Suite for the Foodservice Industry
Washington, DC. (Pressebox) 23 April 2011
Sentrana Inc., a leader in marketing research, announced today the release of the Marketing Management & Execution (MME) Application Suite, the foodservice manufacturers and distributors allows to identify specific opportunities and develop marketing campaign plans based on predictive analytics. Identify all food service companies need to plan, execute and track campaigns. MME provides the analytics and tools to quickly from analysis and planning through to execution and measurement move on a single platform, while maximizing the return on investment campaign.
MME is a decision support software suite, machine learning and statistical models used to identify cross-selling campaigns and opportunities in food services. By analyzing patterns in billions of product transactions, says the MME value of the specific customer needs and opportunities and then individually tailor each campaign to provide coordinates to the probability of each target to maximize customer conversion. In addition, MME takes to inform a uniquely holistic approach to marketing campaign by involving senior input, the “leader” of the predictive models.
To identify opportunities, MME mines customer transaction data to predict what existing customers are likely to buy from competitors, how much they are likely spending, and if they be most willing to accept a new offer. By automating these time-consuming data analysis and inference activities that used to be conducted by a team of analysts, companies can profitably scale their marketing campaign initiatives and earn significantly higher returns on their campaign budgets.
“By MME, Sentrana campaign has improved conversion rates by 3x-5x previous prices depending on the product category,” says Chris Ritchie, Sentrana Director of Solutions and Services. “In addition, MME, customer lead, on average, fewer campaigns per customer, garnering more attention of customers to each campaign, and increased satisfaction with the sales process. MME the right product brings the right provider at the right time with the right price leads to an increase the operator’s overall satisfaction, “Ritchie added.
MME offers a “closed loop” marketing campaign platform, which enables a central team to plan, manage and evaluate a geographically diverse set of simultaneous campaigns, and then include the teaching of Sentrana the selection and planning learning algorithms, further to refine future campaigns.
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Sentrana work in the catering, please visit their website.
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