TARGUSinfo helps media spike drive power lead for colleges and universities nationwide

Las Vegas, NV (Nasdaq) 8 September 2011

TARGUSinfo spike and media, today announced that the two companies have joined forces to drive optimal matches between prospective students and help the more than 150 higher education institutions, media spike serves. spike is media TARGUSinfo employs award-winning Element One Analytics Platform for their understanding of where a potential student is most likely to register and to improve marketing efficiency to improve their customers.

media spike with the Element offers unparalleled insight into the behaviors, lifestyles and media habits of prospective students. Using this improved intelligence has recommended the company fine-tuned his ability to the right school to a prospective student, and in turn helps the customer to understand the prospects are most likely to register at their school. In addition, media spike in a better position to evaluate marketing strategies and establish a group or groups of interested parties with the specific school they Messaging.

should be targeted

In recognition of the media spike the commitment to find the right school to prospective students and helping customers to better understand prospective students, TARGUSinfo presented the company with the inaugural Edge Element One Award. Michael storage, president and founder accepted the award on behalf of media spike the company, and presented a results-oriented case study of executives from lead generation ecosystem during the 2011 TARGUSinfo Interactive Insights Summit in Las Vegas.

“media spike is flattered and honored to win the first Element One Edge Award. Element One gives us insight into the thinking leads us to generate. With this kind of intelligence that we we can give to future students who are most likely to register are, and our ability to make the right leads to the right customers can be better identified, “said store. “Our team now judge marketing effectiveness in a matter of days instead of weeks or months. This kind of relevance we can really very effective marketing campaigns.”

“We look forward to the Element Edge Award presented to media spike,” said Paul McConville, Senior Vice President of Sales, TARGUSinfo. “You have done a remarkable job of improving the application of intelligent solutions for their business and their customers’ business. TARGUSinfo is proud to be the lead partner helps make the bill.”

TARGUSinfo unrivaled Element One Analytics Platforms provides insights about customers and prospects in real time to organizations in a variety of industries, enabling companies to analyze, target and attract more valuable customers. Element One powers a suite of five solutions to help drive marketing and sales performance:

Marketing Insights and segment customers quickly and accurately they bind to demographic and geographic characteristics and media habits, lifestyles and behavior patterns of the most profitable customers and prospects with maximum precision
Prospect Scoring – ways to segment response scores telemarketing, e-mail and direct mail lists and prioritize, and use the notes to personalize messages, offers and promotions drive
Lead Scoring – to immediately identify and qualify leads in real time, whether it’s on the phone, online or at the Point of Sale
Customer scoring – Enhance accuracy in the alignment of households within the customer database for CRM cross-sell and upsell opportunities
Location and Market Analysis Scoring – Estimate new store sales for sites under consideration and evaluation of store performance against potential demand spike

About Media

media spike since 2001 has provided a high conversion, quality student leads for colleges and universities. spike media continue to create innovative marketing strategies to detailed analysis, individual performance analysis and dynamic algorithms designed to develop match the right students with the major college programs. Visit for more information about our lead generation services; http://www.mediaspike.net

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight ® to the most famous brands, links and delivers 300 billion real-time attributes a year to get smarter and more profitable customer interactions on the Web, over the phone and the point of sale. For more than a decade, have America’s top brands and most respected companies TARGUSinfo turned to allow improved targeting, better customer experience, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions that help businesses better utilize patented real-time decision process built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company is TARGUSinfo in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.

###